HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION
FACULTY OF INTERNATIONAL EDUCATION

GRADUATION THESIS

FACTORS AFFECTING GROUP BUYING INTENTION ON
ONLINE SHOPPING PLATFORMS

Student:

NGUYEN DANG HUYEN TRANG

ID:

20124231

Major:

INDUSTRIAL MANAGEMENT

Supervisor: NGUYEN THI THANH THUY, PhD.

Ho Chi Minh City, December 2024

HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION
FACULTY OF INTERNATIONAL EDUCATION

GRADUATION THESIS

FACTORS AFFECTING GROUP BUYING INTENTION ON
ONLINE SHOPPING PLATFORMS

Student:

NGUYEN DANG HUYEN TRANG

ID:

20124231

Major:

INDUSTRIAL MANAGEMENT

Supervisor: NGUYEN THI THANH THUY, PhD.

Ho Chi Minh City, December 2024

THE

SOCIALIST

REPUBLIC

OF

VIETNAM
Independence - Freedom - Happiness
-Ho Chi Minh, December 20th, 2024
GRADUATION THESIS ASSIGNMENT
Student name: Nguyen Dang Huyen Trang

Student ID: 20124231

Major: Industrial Management

Class: 20124CLA4

Supervisor: Nguyen Thi Thanh Thuy, PhD.

Phone number: 0335098204

Date of assignment: _____________________
Date of submission: _____________
1. Project title: Factors affecting group buying intention on online shopping platforms
2. Initial materials provided by supervisor:
___________________________________
3. Content of the project:
_________________________________________________
4. Final product:
________________________________________________________
CHAIR OF THE PROGRAM

SUPERVISOR

(Sign with full name)

(Sign with full name)

THE

SOCIALIST

REPUBLIC

OF

VIETNAM
Independence - Freedom - Happiness
-Ho Chi Minh, December 20th, 2024
SUPERVISOR’S EVALUATION SHEET
Student name: Nguyen Dang Huyen Trang

Student ID: 20124231

Major: ................................................................................................................
Project

title:

..........................................................................................................................................
..........................................................................................................................................
Supervisor: .................................................................................................................
EVALUATION
1. Content of the project:
..........................................................................................................................................
..................................................................................
...

...
en pay attention to other people’s behaviors or
reactions.
3. I care a lot about whether I do better or worse than
others.
4. When I make some decisions, I take the interest of the
group into account.
5. I often feel that I am one member in a group.
6. I feel that I have no influence in a group.
Normative Influence

Likert 1-7 Scale

Ou et al.
(2022)

1. I really purchase the latest fashion styles until I am sure
my friends approve of them
2. It is important that others like the products and brands I
buy
3. When buying products, I generally purchase those
brands that I think others will approve of.
4. If others people can see me using a product, I often
purchase the brand they expect me to buy
5. I like know what brands and products make good
impressions on others
6. I achieve a sense of belonging by purchasing the same
products and brands that others purchase.

xix

Lu

Informational Influence

Likert 1-7 Scale

Chen

&amp

Lu

&amp

Wu

(2014)
1. To make sure I buy the right product or brand, I often
observe what others are buying and using.
2. I frequently gather information from friends or family
regarding a product before I buy.
3. If I have little experience with a product, I often ask my
friends about the product.
4. I often consult other people to help choose products.
Perceived Benefits

Likert 1-7 Scale

Lin

(2015)
1. For me, online group-buying maximizes purchasing
convenience.
2. For me, online group-buying maximizes time flexibility
in purchasing.
Trust in the Initiator

Likert 1-7 Scale

Lin

&amp

(2015)
1. I believe the online group-buying initiator has the
necessary skills and ability to carry out the transaction.
2. I believe the online group-buying initiator behaves
honestly throughout the transaction.
3. I believe the online group-buying initiator is one who
keeps promises and commitments.
4. I believe the online group-buying initiator would not try
to take advantage of the members.

xx

Wu

Attitude

Likert 1-7 Scale

Yen &amp Chang
(2015)

1. Looking for product information from a group buying
platform is a good idea.
2. Buying from a group buying platform is a wise
decision.
3. Buying with other buyers from a group buying platform
is a fun experience.
Online group-buying intention

Likert 1-7 Scale

Ou et al.
(2022)

1. I plan to make the group buying platform my primary
platform for purchasing.
2. I plan to use the group buying platform regularly.
3. I plan to make future purchases from the group buying
platform.

xxi