BỘ GIÁO DỤC VÀ ĐÀO TẠO
ĐẠI HỌC SƯ PHẠM KỸ THUẬT THÀNH PHỐ HỒ CHÍ MINH

KHOA KINH TẾ
????✡????????✡????

KHÓA LUẬN TỐT NGHIỆP
NGÀNH: KINH DOANH QUỐC TẾ
ĐỀ TÀI
PHÂN TÍCH THỰC TRẠNG VÀ ĐỀ XUẤT GIẢI PHÁP
NÂNG CAO HIỆU QUẢ HOẠT ĐỘNG TRUYỀN THÔNG
CỦA CÔNG TY TNHH RUNWAY ASIA BEAUTY.
Sinh viên:
MSSV:
GVHD:

Đào Nguyên Bình
20136059
Th.s Lại Thị Tường Vi

TP. Hồ Chí Minh, tháng 4 năm 2024.
i

NHẬN XÉT CỦA GIẢNG VIÊN HƯỚNG DẪN
-
...

...
). Communicating in a Digital Age. Wadsworth Publishing.

9. Doherty, D. O., &amp Hayes, B. C. (2009). The Role of Communication in
Governance: A Review of the Literature. International Journal of Public Administration,
32(4), 267-284.

10. Curran, J., &amp Gurevitch, M. (2005). Media and Society. London: Bloomsbury
Academic.

11. Nerone, J., &amp Barnhurst, K. G. (2010). Media, Communication, Culture: A
Global Approach. Cambridge: Polity Press.

12. Don Schultz (1993) Integrated Marketing Communications: Putting It Together
&amp Making It Work
13. Sponder, M. (2017). Social media analytics: Effective tools for building,
interpreting, and using metrics. McGraw Hill Education.
14. Statista. (2022). Number of TikTok users worldwide from 2020 to 2025. Truy
cập tại: https://www.statista.com/statistics/1327116/number-of-global-tiktok-users/
15. Statista. (2022). Number of worldwide social network users from 2017 to 2025.
Truy cập tại: https://www.statista.com/statistics/278414/number-of-worldwide-socialnetwork-users/
16.Drucker, P. F. (1954), “The practice of management” - Harper &amp Brothers.
17.Belch, G. E., &amp Belch, M. A. (1987), “Advertising and promotion: An integrated
marketing communications approach”.

18.Dance, F. E., &amp Larson, C. E. (1976), “The effects of music on mood and
performance”. Journal of Music Therapy, trang 3 - 15
19. OShaughnessy, N. C., &amp Stadler, M. L. (2008), “Getting to know Web 2.0: A
guide for librarians”. Library Review, trang 282-297.
20. Vachhani, A., &amp Bhayani, S. (2014), “The role of social media in marketing
communications. Journal of Marketing Research”, 51(4), trang 567-580.
21.Rosenberg, L. J. (1977), “The relationship between self-esteem and academic
achievement”, Journal of Educational Psychology, 69(2), trang 176-180.
22. Armstrong, G., &amp Kotler, P. (2005), “Marketing in the 21st century: A strategic
approach. Upper Saddle River”, Pearson Prentice Hall.
23. Kotler, P., &amp Armstrong, G. (1980). Marketing in the eighties: A strategic
perspective. Journal of Marketing, 44(2), trang 15-24.
24. Figueredo, M. (2019). Root Cause Analysis: A Simple Guide for Beginners.
25. Osterwalder, A., &amp Pigneur, Y. (2008). Business Model Generation: A
Handbook for Visionaries, Game Changers, and Challengers.
26. Schultz, P. (1993). Strategic marketing management: An integrated approach.
Prentice Hall, trang 50 – 75.
27. Kotler, P. (1980). Marketing management: Analysis, planning, and control.
Englewood Cliffs, NJ: Prentice Hall.