UNIT 1
THE GRAPHIC PRODUCTION FLOW
Task 1

Read the text and try to do the followings.

1. List 05 sentences in which the main verbs are used in the passive voice then
change them into active voice.
2. List 03 simple sentences, 03 compound sentences and 03 complex sentences.
3. How many printing methods are mentioned in the text? What are they?
4. Use the flowchart to show the steps of graphic production flow.
5. Explain the difference between the nouns: print and proof.

Graphic production can be divided into nine phases. The first two phases involve the
development of the creative concept. The next two focus on the implementation and further
modification of this concept. The last five steps are more industrial in nature. A fundamental
truth of graphic production is that in order to make the best design and material choices in the
initial phases, you must understand the options available to you in all subsequent phases of
production. This means thinking about the project in reverse. For example, the type of off
press processing (postpress) youll be doing in phase eight might determine what paper you
need to use in the original design concept your choice of paper and printing method might, in
turn, determine how images should be scanned and color separated in the image production
phase, etc.
1/ Strategic phase
2/ Creative phase
3/ Production of artwork
4/ Production of images
5/ Output/Rasterizing
6/ Proofs
7/ Printing plates and printing
8/ Postpress processing
9/ Distribution
Strategic phase: Now is the time to consider the project as a whole and determine if a
printed product is what is really needed. Ask questions that will help define the product you
want to : more clearly: What are the goals of this project? For whom is this product
intended? What will this product be used for?
Creative phase: The creative phase is about developing the design, determining the message
of the work and how best to communicate with the audience for whom that message is intended.
More questions bring the project into focus: What type of printed product should be d?
What should this product say? How should it say it? What should this product look like?

Production of original artwork: This phase involves writing the necessary text copy,
producing original artwork, and designing page layouts. Photography is ordered and images are
scanned. This phase often runs parallel with the image production in phase four. When the
image productio
...

...
range of objects.
Edit an image/ a text/
Adjust color/ resolution/ contrast/ brightness
Design artworks/ a page layout/ a book cover
Save a file/ information/ a format/ time/ money
color/ AC to DC/ RGB to CMYK

[Type here]

Complete each sentence with appropriate verb forms.
1. If your PDF document is mostly text, you may ……………. that PDF into a
Word document.
2. Learn how quick and easy to ………… text and images in PDFs with Adobe
Acrobat DC on desktop.
3. To …………… data in image format (.jpg or .png), access data on one of these
displays then right-click and Save As…
4. The page layout for the new magazine was ………….. by an IT freshman.
5. To make images and text easier to read we can ………… the resolution of our
computer screen.
Task 4

Word formation – Adjectives can be changed to verbs by adding EN
as a prefix or a suffix to them.
sharp – large – rich – long – bright
Make a sentence with each of these verbs

Task 5

Which one is correct in spelling: color or colour? Give other
examples to show the difference between British English and
American English in spelling.

Task 6

Cause &amp Effect – Match each action (1-9) to its consequence (a-i).

1. Color adjustments
2. Merging of images
3. Brightening
4. ing part(s) of an image
5. Enhancing images
6. Sharpening images
7. Resizing images
8. Cropping an image
9. Softening images
a. Applying a change ively without affecting the entire picture
b. Making images larger or smaller
c. ing a desired rectangular portion from the image being cropped
d. Improving the quality of a digitally stored image
e. Making images seem clearer, seemingly adding details

[Type here]

f. Causing images (portraits) to appear more pleasing
g. Making one or more individual images into a single file
h. Causing underexposed shadows brighter without affecting the rest of the image
i.

Fading in and out color and changing tones

Task 7

Make sentences to express cause &amp effect with examples in Task 6.

Task 8

Study these two sentences:

1. Next, make any aesthetic adjustments to the image that affect the print as a
whole, followed by those affecting only specific areas of the print.
2. After scanning, and particularly if the image is retrieved from a digital archive,
etc., the resolution of the image has to be adjusted to that needed for the final
print.


Analyze them (kinds of sentences, clauses, phrases)



What do those and that replace?



What part of speech are those and that?