Đồ án tốt nghiệp - A Study on Factors Impacting the Purchase Intention of Generation Z on TTSPIHCMC

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Đồ án tốt nghiệp ngành Kinh doanh quốc tế - A Study on Factors Impacting the Purchase Intention of Generation Z on the Tiktok Shop Platform in Ho Chi Minh City - Trường Đại học Sư phạm Kỹ thuật Thành phố Hồ Chí Minh (HCMUTE)

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Ngành	Kinh doanh quốc tế

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Ngày đăng	03/01/2026

MINISTRY OF EDUCATION AND TRAINING
HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION
ECONOMICS DEPARTMENT

GRADUATION DISSERTATION
TOPIC

A STUDY ON FACTORS IMPACTING THE
PURCHASE INTENTION OF GENERATION Z ON
THE TIKTOK SHOP PLATFORM IN HO CHI
MINH CITY

Student

:

Dao Diem Trinh

ID Student

:

20136165

Course

:

2020

Major

:

International Business

Instructor

:

MSc. Nguyen Phan Như Ngoc

Ho Chi Minh City, September 2023

INSTRUCTOR’S EVALUATION FORM
Student: Dao Diem Trinh
ID Student: 20136165
Major: International Business
Topic: A Study on Factors Impacting the Purchase Intention of Generation Z on the TikTok
Shop Platform in Ho Chi Minh City
Instructor: MSc. Nguyen Phan Nhu Ngoc
EVALUATION
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ttps://forms.gle/FRftcS8fEHHntw3P7

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Appendix 7: TOTAL VARIANCE EXPLAINED OF INDEPENDENT VARIABLE (THE 1ST TIME)
Appendix 7. Total Variance Explained of Independent Variable (the 1st time)
[Image Source: SPSS20]
Total Variance Explained
Extraction Sums of Squared

Initial Eigenvalues
Component
Total

Loadings

% of

Cumulative

Variance

%

Total

% of

Cumulative

Variance

%

Rotation Sums of Squared Loadings

Total

% of
Variance

Cumulative %

1

5.066

31.661

31.661

5.066

31.661

31.661

2.618

16.360

16.360

2

2.140

13.374

45.035

2.140

13.374

45.035

2.364

14.776

31.137

3

1.548

9.672

54.707

1.548

9.672

54.707

2.160

13.500

44.637

4

1.435

8.968

63.675

1.435

8.968

63.675

2.146

13.415

58.052

5

1.113

6.958

70.633

1.113

6.958

70.633

2.013

12.581

70.633

6

.678

4.239

74.872

7

.570

3.564

78.436

8

.547

3.418

81.854

9

.486

3.038

84.892

10

.462

2.885

87.777

11

.416

2.602

90.379

12

.373

2.328

92.707
78

13

.354

2.213

94.920

14

.330

2.065

96.985

15

.283

1.771

98.756

16

.199

1.244

100.000
Extraction Method: Principal Component Analysis.

Appendix 8: TOTAL VARIANCE EXPLAINED OF INDEPENDENT VARIABLE (THE 2nd TIME)

Appendix 8. Total Variance Explained of Independent Variable (the 2nd time)
[Image Source: SPSS20]
Total Variance Explained
Initial Eigenvalues
Component

Total

Extraction Sums of Squared Loadings

% of

Cumulative

Variance

%

Total

% of

Cumulative

Variance

%

Rotation Sums of Squared Loadings
Total

% of

Cumulative

Variance

%

1

4.446

29.638

29.638

4.446

29.638

29.638

2.212

14.746

14.746

2

2.133

14.222

43.860

2.133

14.222

43.860

2.149

14.329

29.075

3

1.528

10.185

54.045

1.528

10.185

54.045

2.132

14.210

43.285

4

1.316

8.775

62.820

1.316

8.775

62.820

2.035

13.563

56.849

5

1.113

7.420

70.239

1.113

7.420

70.239

2.009

13.391

70.239

6

.676

4.508

74.748

7

.569

3.793

78.541

8

.537

3.582

82.123
79

9

.486

3.241

85.364

10

.461

3.072

88.435

11

.414

2.760

91.195

12

.371

2.474

93.669

13

.353

2.351

96.020

14

.318

2.122

98.143

15

.279

1.857

100.000
Extraction Method: Principal Component Analysis.

Appendix 9: COMPONENT MATRIXA OF DEPENDENT VARIABLE
Appendix 9. Component Matrixa of Dependent Variable
[Image Source: SPSS20]
Component Matrixa
Component
1
PI1

.865

PI2

.847

PI3

.795
Extraction Method: Principal Component Analysis.
a. 1 components extracted.

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