Đồ án tốt nghiệp - Completing marketing mix activities at Mat xanh JSC - Mat xanh uniform

HO CHI MINH CITY UNIVERSITY OF
TECHNOLOGY AND EDUCATION
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DEATAILED OUTLINE OF
GRADUATION THESIS REPORT
MAJOR: INTERNATIONAL BUSSINESS
TOPIC: COMPLETING MARKETING MIX ACTIVITIES AT
MAT XANH JSC - MAT XANH UNIFORM

Student name: Trần Khải Hoàn
Student code: 21136033
Session: 2021-2025
Major: International Business
Instructor: Th.S Lại Thị Tường Vi

Ho Chi Minh City, April 2025

INSTRUCTORS EVALUATION FORM
− Students Full Name: Trần Khải Hoàn
− Student code: 21136033
− Major: International Business
− Instructor: Ms. Lai Thi Tuong Vi, MBA.
Topic: COMPLETING MARKETING MIX ACTIVITIES AT MAT XANH JOINT
STOCK COMPANY - MAT XANH UNIFORM
SCORE
SCORING CRITERIA

CONTENT

ORGANAZATION

TOTAL

SCORE

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Ms. Lai Thi Tuong Vi, MBA

ACKNOWLEDGEMENT
As a fourth-year student majoring in International Business, the author has
always aspired to explore and challenge herself in various fields and roles in the hope
of discovering a suitable career path. In pursuit of this goal, the author has taken on an
internship position at Mat Xanh Uniform as an Administrative Intern and subsequently
composed this Graduation Thesis Report.
This role demands a wide range of skills, including continuous selfimprovement, meticulousness, and perseverance in every task. Therefore, the author
considers this field highly suitable for exploration as a final-year student of
International Business. It is within this context that the author decided to write this
thesis, titled Enhancing Marketing Mix Activities at Mat Xanh Group Joint Stock
Company – Mat Xanh Uniform, to propose Marketing Mix solutions for the company.
The author would like to express sincere gratitude to the Board of Directors and
the entire staff of Mat Xanh Group Joint Stock Company – Mat Xanh Uniform for their

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eeting the diverse
needs of the market. However, in the context of increasingly fierce competition and
rapid digital transformation, the company is also facing numerous challenges—
especially in optimizing its Marketing Mix strategy to align with the preferences and
purchasing behaviors of modern customers. The proposed solutions in this report focus
on enhancing the four key elements of the Marketing Mix: product, price, place, and
promotion. Notably, leveraging online platforms such as Facebook, TikTok, and ecommerce channels is expected not only to expand market reach but also to improve
the customer experience. In parallel, recommendations regarding staff training and
management process innovation are anticipated to serve as a foundation for Mat Xanh
Uniforms sustainable development in the future.
The author hopes that the contents of this thesis will contribute meaningful
insights to the company and serve as a useful reference in the development of future
Marketing Mix strategies.Once again, the author would like to express sincere gratitude
to the management board of Mat Xanh Group, the dedicated staff, and the academic
advisor for their wholehearted support and guidance throughout the completion of this
thesis. The author firmly believes that with continuous efforts, Mat Xanh Uniform will
further solidify its position as one of the leading uniform enterprises in Vietnam.

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C. REFERENCE
[1] Dong Phuc Mat Xanh. (n.d.). Dong Phuc Mat Xanh Facebook Page. Facebook.
https://www.facebook.com/dongphuc.matxanh/?locale=vi_VN. Accessed April 17,
2025.
[2] Dong Phuc Mat Xanh. (n.d.). Mat Xanh Official Website.
https://dongphucmatxanh.vn/. Accessed April 17, 2025.
[3] Kinh tế và Dự báo. (n.d.). Understanding SWOT – A Strategic Business Analysis
Tool. Kinh tế và Dự báo.
https://kinhtevadubao.vn/hieuveswotcongcuphantichchienluockinhdoanh28670.html.
Accessed April 17, 2025.
[4] Mat Xanh Store. (n.d.). Mat Xanh Store Facebook Page. Facebook.
https://www.facebook.com/matxanh.store/. Accessed April 17, 2025.
[5] Nguyen, M. A. (2023). Conquering Target Customers with the STP Model:
Segmentation, Targeting, and Positioning. Advertising Vietnam.
https://advertisingvietnam.com/chinhphuckhachhangmuctieunhomohinhstpphankhucnh
ammuctieuvadinhvithuonghieup23453. Accessed April 17, 2025.
[6] SEO The Top. (n.d.). Marketing Mix Strategy. SEO The Top.
https://seothetop.com/digitalmarketing/chienluocmarketingmix157445.html. Accessed
April 17, 2025.

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